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A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. Part of Kogan Page's Business Success series, with over 50,000 copies sold worldwide,

Everything you need to know to design a profitable businessplan Whether you're starting a new business or you?ve beentrading for a while,

A guide to writing a successful business plan?in just onehour A strong business plan greatly increases a business chance ofsuccess, especially in an economic environment in which more than50 percent of businesses fail within three years.