Social Entrepreneurship Por Thomas S. Lyons (Editor)ISBN: 9780313393419
Fecha de publicación: 2012-11-27
Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good. Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues--an intriguing concept that American business is just beginning to understand.